Why Fabletics Is Taking The Fashion Industry From Amazon

Fashion is a very interesting industry. It is one hard industry to navigate. People who try to be in style often find that they spend a lot of money. However, a lot of fashion retailers have similar struggles. This is especially the case for fashion retailers that house different brands of clothing. There is one company that has taken over the fashion industry lately. This company is called Amazon. The company is in control of 20% of the fashion industry. However, there is a newcomer that is quickly rising in popularity. This fashion company is getting ready to take the fashion industry from Amazon. The name of the brand is Fabletics.

 

Given the rapidly growing popularity of Fabletics, one must wonder what it is doing that other retailers aren’t. For one thing, the company only carries its own products. This allows it to house some truly unique items. However, one major factor at play is the part of the industry that the company is taking on. The fashion retailer is taking on the athletic industry. One thing that the creative team behind this online subscription fashion retailer has noticed is that there is a limit to the types of products that are offered in the athletic section. This retailer has decided to take on this limit by adding some unique styles for women to enjoy.

 

Another thing that Fabletics does is use a method that is known as “reverse showrooming”. This is where the company focuses on building a relationship with the customer so that they will be more willing to buy their products. While the products are very high in quality and stylish, customers are looking for companies that are willing to treat them with value. This technique increases the conversion rate of these visits. Therefore, the company is experiencing a lot of successes and is constantly expanding to new markets.

 

One other factor that the company has going for it is celebrity backing. Kate Hudson is one of the founders of this company. She is one of those that have noticed such a gap in the athletic clothing industry. Therefore, she has worked with Adam Goldenberg and Don Ressler in order to bring forth not only a new company, but also a new style that people could enjoy. Fabletics has been so successful that it has expanded to open physical locations. The company also has a line for men and plus sized women.