The Real Estate Industry in Brazil and the Contribution of Jose Auriemo Neto’s JHSF

JHSF is a Brazilian real estate company. It has over the years ventured into other sectors under the leadership of Jose Auriemo Neto. The company opened its doors in 1972 and has since continued to grow.


JHSF operations are in major cities in Brazil, with its headquarters being in Salvador. Its operations are also in cities like Sao Paulo as well as Manaus. Owing to the plan by the company to diversify and expand, it now has ventured into hotel business. Shopping malls are also part of the expansive portfolio the company now brags. In 2006, the CEO, Neto partnered with CPIC, SAES, Vista and Santa Cruz in a strategic growth strategy. When JHSF acquired the majority shares of Hotel Fasano, it laid the ground for the final acquisition of the said hotel. After the successful purchase of the hotel, JHSF also managed to purchase all of Hotel Fasano’s chains. Through this bold maneuver, the realtor was now in contention for a real piece of the hotel business pie at a cost of ’53 million reais’.

Jose Auriemo Neto

Jose Auriemo Neto, has had a successful career culminating to his rise to CEO position at JHSF. He is the company’s lead strategic and development planning personnel. Neto, as a board member at JHSF, gets to defend his projects and plans for expansion and diversification. His leadership has led to the construction of the complex, Cidada Jardim among others. The Metro Tucuruv and Ponta Negra complex are other complexes erected under the leadership of Jose Neto. The Bel Vista is a Manaus complex which is also a project sponsored by the CEO. The company, by venturing thus, has shown itself successfully in a number of industries.

Schooling and Work

Like most of the prestigious personalities of Brazil, Jose Auriemo went to ‘Fundaco Armando Alvares Panteado (FAAP) University’. He soon afterwards, 1993, began working for JHSF rising to the board membership around the year 1999. Working and influencing the leadership at JHSF, he pushed for diversification and would soon launch parkbem, his project towards his diversification agenda. When the project picked, the board warmed up to the diversification idea and so JHSF ventured into other industries.

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