Nathaniel Ru and his friends always had trouble getting a healthy place to have a meal during their senior year at Georgetown University. This gave them a business idea and they created an eatery at M street. Six years down the line, the eatery has grown into a restaurant.
Nathaniel Ru narrates how the landlord hang up on her when she called to explain their idea. It also turned out that the landlord of tavern space was still the owner of the apartment next to where her friends stayed. They persisted in calling the landlord close to a month and finally got an appointment.
They created a three page business plan and wore suits in an effort to impress the landlord. The meeting ended well since the landlord asked them to get an architect and develop a real plan.
Nathaniel Ru says it took them three and a half weeks to find an architect and some backers. Today, Nathaniel Ru says that she understands that the landlord took a risk in accepting the concept of college seniors who had no prior business experience. She admits that it was a blessing that came to them at the right time. Read more: Nathaniel Ru | LinkedIn and Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
Sweetgreen has stores in different cities and the suburbs including Washington, New York, and Philadelphia. It is known for providing healthy and fresh food. Theresa Dold who is in charge of digital marketing at Sweetgreen says that the company has been more than just about salad.
She says that people have compared their company to Apple and she too relates to it. She says that both of them believe in challenging norms and questioning the why before the what.
She says that sweetgreen takes a similar approach of marketing to that of Apple. Sweetgreen wants to appear sexy and social with a great line of music and juice provided at festivals. According to Theresa Dold.
People do not buy what you do but rather the way you do it. Nathaniel Ru affirms that all the stores of Sweetgreen must live up to the company’s core value and serve the society.
Nathaniel Ru is the co-founder of Sweetgreen alongside Nicolas Jammet and Jonathan Neman. She was born in Pasadena, California on May 3rd 1985. Nathaniel Ru went to Georgetown University and they founded the company three months after graduation. The company has since grown due to its ability to provide healthy tasty food at an affordable price.