Norman Pattiz is regarded as one of the most prominent members of the radio industry with the tremendous impact he has made on it with his radio network – Westwood One. Norman is one of the biggest names in the industry and has hosted numerous events like the Superbowl and the NFL on his radio stations. But with digitalization, the radio has seen a rapid decrease, with more and more people opting for digitized options. Norman Pattiz was not ready to give up on the empire that he built and therefore wanted to find a way to incorporate the radio in a more digitalized medium. He, therefore, came up with the idea of starting up a podcast network which gave his listeners a chance to experience the old radio on a more digital level and in a modern fashion.
Norman soon established PodcastOne, as a brilliant solution to bringing back the radio. The network was one which he formed alongside his longtime friend and business partner. The system works in collaboration with numerous artists from the mainstream industry, to give listeners a wide range of shows to choose from. Working with big celebrities like Chris Jericho, Norman Pattiz gave his listeners a new alternative that can be listened to on a digital medium.
But with the various podcast networks out there, it becomes difficult for a company to establish themselves and make profits. He, therefore, decided to make PodcastOne a company that is advertising-driven, giving marketers a place where they can sell their products. But that wasn’t all that Norman Pattiz did to make his business more advertising was driven. He even teamed up with Edison Research to conduct a market analysis of the products that were being marketed on the podcast network. The research tested out the efficiency of the ads that were being aired and noted which ones were having a bigger impact on the audience. This gave Norman Pattiz a selling point, which he can use to get more advertisers and they now know the impact their ads can potentially have on the people listening to the podcast network.
One thing that separates regular podcasts from the radio is the fact that the radio was also a news medium, where people could get updates on the happenings in their area. For this purpose, and to make the experience more immersive, Norman Pattiz brought in the Associated Press to give the listeners timely updates.