For the longest time, the cosmetic world has been embracing cylindrical lip balm brands the likes of Chapstick and Burt’s Bees. The last seven years, however, has seen a turn of events from an underdog company EOS (Evolution of Smooth) that took the industry by a storm with their revolutionary multi-colored orb lip balms. This 250 million company is the headline of many editorial blogs such as Allure. Contrary to the cliché lip balm, EOS has narrowed its market to the millennial woman. It offers her a vibrantly flavored lip balm that engages all her five senses.
The brilliant minds behind EOS thought of coming up with a product that that was different from the traditional lip balm model. With professional help and experience in the cosmetic world, Teller and the team were able to come up with an orb lip balm that’s all natural. Overtime, EOS has invested in its machinery to boost production and meet the increased demands.
EOS Marketing criteria
EOS lip balm just like the heavyweights in the cosmetic world has employed strategic marketing techniques that have made it feature on the shelves of Walmart and Walgreen. Online retailers, ULTA and LuckyVitamin.com soon follow. Celebrates such as Kim Kardashian, Miley Cyrus, and Christina Aguilera have been spotted embracing EOS as part of their markup kit. EOS also works with millennial celebrities in the endorsement and placement of EOS products.
However, little is known about EOS company since all the attention is focused on the marketing and design of the product. EOS founders Mehra, Jonathan Teller and Craig Dubinsky, attest to taking the time to research their product before launching it and strategically withheld information about the company. However, after becoming a household name, EOS has hired beauty bloggers to review their products on social media platforms for wider audience reach. For more information about EOS visit The Untold Story Of How Lip Balm Upstart EOS Outdid Chapstick.