Have you ever wished for a lip balm that is fashionable, effective, and great looking all at the same time? Do you wish for a lip balm that comes in most of the colors that you care about and not just the ones that the company cares about? Well look no further in your search for lip balm paradise than the EOS lip balm brand and its hot new lip balms currently circulating on the market.
This company uniquely branded name which stands for “Evolution of Smooth.com” has its lip balm is stores ranging from eBay, Target to Walgreen’s, Walmart and Ulta(http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245) to name a few. The company is the second best selling lip balm and its empire has grown to over 250 million is sales to date.
So how did EOS lip balm rise up the ranks of a lip balm industry that was dying due to lack of innovation and creativity? Well for starters they did research on a few trends in their industry, after all if you are going to be a disrupted in your chosen industry you have to understand what has already happened and listen to the voice of your customers. They focused specifically on the needs of woman and made the lip balm stand out by making the product tailor made with its soft packaging and exotic flavors.
But the brand really took off when they focused on the younger and chic generation known as the millennials. They actively marketed this group on social media and they have more than 7 million followers on Facebook. EOS lip balm entire production facility is automated so that it now can keep up with the big players in the space of the lip balm business. The company still hopes to innovate everyday with its products and so far that is part of its recipe for success in the future. Check out more about this company by following this link: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick