Desiree Perez & Roc Nation

Desiree Perez has been with Jay Z for almost twenty years and has ran SC Enterprises for many years. She is good at crunching numbers and is also a great negotiator for Roc Nation. She helped Jay Z to move from rap to streaming music. Perez, along with a group of others runs the whole operation of Roc Nation. This group is called Hova Circle of Influence, which includes TyTy Smith, Jay Brown, Jana Fleischman, Chaka Pilgrim, and her husband Juan Perez.

Jay Z’s contract with Live Nation is almost finished, and he is considering taking a stake in Roc Nation. The end of his deal could cause him to sell his part of Roc Nation or take full control of the company. Related article on   Jay and Mrs. Perez attended a meeting with the CEO of Universal Music Group(UMG) causing many to think that UMG might be preparing to buy into Roc Nation. Although they already are involved in business with Jay Z, a source from UMG said that nothing is in the works to increase their involvement at this time.  Click on for additional article.

To keep updated with her activities, visit her on her page.

Roc Nation has several big-name performers such as: Jay, Meek Mill, Rihanna, Shakira, and Fat Joe. An example of Desiree Perez negotiating skills were shown in the completion of the deal with Samsung for Rihanna. Check Samsung signed a 25-million-dollar contract with Rihanna, to buy 1 million copies of her new album Anti and gave away free access to their subscribers. This deal pushed her album to platinum within 2 days of release. She has also produced the tv movie with HBO called On the Run Tour: Beyoncé and Jay Z . She was nominated for an Emmy award in 2015, in the Outstanding Special Class Program category.  For blogs and updates, visit her here.

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