The music streaming business is getting a lot of buzz, and there are 2 reasons for this. One reason has to do with the fact that services like Tidal are building through exclusive content. The other has to do with the competition between services.
There was a time when Tidal was struggling to compete with other companies, but hardballer Desiree Perez has proven that she is able to help Jay-Z move his music streaming service into another realm. She has been able to do this with the exclusive content strategy for Tidal. People are connecting because they are getting the exclusive content from artists like Usher, Maxwell and DJ Mustard. This proves to be effective, and strategy is what Dez Perez is all about.
The thing that has made her link well with Jay-Z is the fact that she is also from the streets. That is there bond. They have been able to make executive moves and tighten up the appeal to Tidal because they are reaching a diverse group of people. There are urban crowds that are looking at what Tidal is doing. There are pop crowds that are trying to connect with Tidal now that there are more artists streaming exclusively like Adele. This has become the type of company that is able to build a customer base because the company keeps hitting the competition with something that cannot be provided anywhere else. Dez Perez has proven that there is a need for a company like Tidal even when people thought that there was not a need for it.
Tidal has become the company that people look for to do great things in the future. After all, this company is just getting started. There is a need for the company to bring more people like Dez Perez into the executive chairs. She thinks outside of the box. She knows what is hot in the streets. There are a lot of people that are checking out Tidal, and Jay-Z hopes to bring even more people to this music streaming service quickly. It is becoming the talk of the town in the music streaming arena.