Whitney Wolfe Herd Ensuring Dating Is Now More Safe and Seamless For Women

Dating these days is not as difficult as it used to. Gone are the days when you had to spend hours in clubs or in pubs to socialize and find a romantic partner for yourself. These days, there are dating applications out there that would make meeting new people much more comfortable. For people who are single and want to mingle, things were never more exciting than it is today. Thanks to the advent of the internet and the progress that the world of technology has made, numerous dating apps and sites help people match with the strangers, which depending on the users can convert into a date or maybe even more.

One of the dating apps that has been spreading across the globe like wildfire is Bumble, which allows the women to make the first contact. It is this feature of Bumble, which has made it highly popular among the women, who were otherwise bored and even irritated with the men sending unsolicited messages and even vulgar images. With the dating app that allows women to make the first contact, it becomes easier for women to manage their time with the app. Women don’t have to check their phone every few minutes to check it is nothing but yet another unsolicited message from another man.

Bumble is co-founded and owned by Whitney Wolfe Herd, who has conceptualized the idea of this women-centric app. Whitney Wolfe Herd has extensive experience in the dating app development and is also the co-founder of another popular dating app with over 50 million users named Tinder. Currently, Bumble has a member base of nearly 12 million, but that figure is expected to grow exponentially in the days to come. In the last year, Bumble achieved the turnover of $100 million, which the company expects to double in 2018.

Whitney Wolfe Herd has intimately experienced what women go through on most of these dating apps and sites and has always wondered about the changes that can be made to make dating app experience clean and constructive for women. Bumble has been getting popular among the target audience since its launch, and Whitney Wolfe Herd continues to implement new and upgraded features into the app to make the user experience more fun, seamless, and efficient. Whitney Wolfe Herd has featured on some of the magazines as a successful entrepreneur, including Fast Company, Forbes, Elle’s, and the Wired UK.

Learn More: www.refinery29.com/2017/11/182376/whitney-wolfe-bumble-interview

How Fabletics Goes Digital-First to Delight Members

Fabletics has become the one to watch in the world of fashionable athletic wear. The company was founded just a few short years ago by Kate Hudson and TechStyle Group and has become the unicorn darling of “athleisure” wear. At the time it was founded, Fabletics was competing with high-end brands like Lululemon that were incredibly expensive and offered little variation. Fabletics wanted to offer women that same quality at a fraction of the cost. Today, Fabletics has seen one of the largest growth spurts in the history of fashion startups. The company has generated $250 in revenue and also has over 1.4 million dedicated members that receive outfits on a monthly basis.


So, how did they do it? Fabletics CEO says that the success of the company is due to the initial goal to start off as a company that utilizes the reverse showroom technique. This means that instead of going out and building a bunch of physical locations – costing massive overhead – Fabletics would go digital first, offering the entire experience of the brand online. While marketing experts and sales analysts can’t collect data on which in-store items a specific consumer looked at or tried on (at least, let’s hope they can’t!), any interaction with the brand can be collected online. This gives Fabletics the power to build a unique reverse showroom for every member. This means that members see more of what they like, and less of what they don’t. Fabletics even custom-curates its content marketing and social media marketing to show outfits that are tailored to individual taste preferences.



Kate Hudson is not only the spokesperson for Fabletics, she is a true part of its leadership team. She directs social media strategy, advertising strategy and is highly involved in daily operations. She also monitors sales data very closely. She keeps a keen eye on how every piece is performing so Fabletics can easily adjust its items to ensure members are delighted with each outfit. She has said that she would never work with a brand or product unless she really believed in it. Fabletics is like her baby and she’s constantly working to ensure its success.


To learn more about Fabletics and to find your unique athletic wear style, visit the company’s website and take the LifeStyle Quiz. The quiz is just a few short questions. Once you answer, you’ll unlock access to the Fabletics outfits that you would likely like best.

Fabletics as the trendsetters in the centric marketing approach

There is no single person in this world who does not like looking good. What else can be better than stepping out in a nice outfit irrespective of one’s size minus the fear of being judged?

With so many people becoming entrepreneurs nowadays, technology is taking every market with storm given people rely on online for a lot of things. For one to succeed with an online business, the power of the crowd is very essential. The whole concept is projected as review centric marketing approach.

The approach is what will let the business owners know what consumers feel about their products and if there are concerns about what might be wrong, the knowledge is helpful. This is because from the feedback, one becomes better and gets a clear picture of what is going on. Clever people with savvy brands are capitalizing on this concept and it is really working. Kate Hudson, the co-founder of Fabletics knows this and that is why Fabletics is a pacesetter in the market.

Since the launch of Fabletics back in 2013, it has tremendously improved to about $235 million in revenue with more than a million active members who are paying. The success of Fabletics is attributed to the ability of the company embracing the crowd reviews. What this approach does is that it does not only enhance profits but also improve customer retention rate and their loyalty. Also, the customer is considered in the sense that he or she trusts more in the product as they get to see what others have already seen.

Fabletics are women sportswear. They are made in different styles and no matter the shape or size, there is everything for everyone. For the company founders, their main agenda is to make women feel comfortable in their skin. Back in 2103 when Don Ressler and Adam Goldenberg, the creators of Techstyle Fashion Group wanted to begin working on an athleisure brand, Kate Hudson came to mind. Three qualities made her perfect; approachable, not too serious and very active. She made her transition from ‘Almost famous’ to Fabletics and got pretty involved in the business from day one. She is one person that has helped take Fabletics to the place it is now. Many at times celebrities endorse products but in the real sense don’t use them. For Kate, it is different, one would find her and her kids dressed in Fabletics wear because she believes in them. There have been challenges but she has really worked on Fabletics especially, the customer service.

The athleisure brand holds a lot of success in future. Although the market may seem crowded, their future is promising. Currently, hey own 22 retail stores but plan on adding more in the following three years. Yes, there are so many sportswear outside there but Fabletics is unique. This is because, it considers the needs of everyone and most importantly, appreciate their consumer’s reviews. This means that they value their clients. To get oneself an athleisure brand, it is very simple. Simply go to the Fabletics website, answer the Lifestyle quiz and you are good to go.

How Kate Hudson’s Fabletics Is Outselling Amazon

With her risky moves and entrepreneurial tenacity, Hollywood star Kate Hudson has managed to turn her subscription service-based athletic apparel company into a fashion empire worth several million dollars. Today, Fabletics is seeing more and more success thanks to the company’s innovative take on brick-and-mortar stores.



The Fabletics Model


Many workout enthusiasts visit the Fabletics website because of Hudson’s functional yet stylish take on athletic clothing. The website is stocked with an endless amount of sports bras and leggings in varying patterns, colors and styles. Additionally, the website sells comfortable yet extremely fashionable knit dresses, purses and jackets. The items found on the Fabletics website are known for being affordable while being capable of withstanding intense workouts.


Like all online stores, customers can simply purchase items by adding them to an online shopping cart. Sooner or later, however, most Fabletics customers join the VIP membership program. This program acts as a subscription service, allowing customers the convenience of letting the brand pick out clothing for them.


As a VIP member, customers pay $49.95 each month to receive a complete athletic outfit in the mail on a monthly basis. Fabletics selects the clothing items for the VIP member based on a survey called a “lifestyle quiz” that they fill out upon signing up.



What VIP Members Have to Say About Fabletics


When Teri Hutcheon, owner of the popular blog A Foodie Stays Fit, signed up to join the VIP membership program, she was excited about the value. As a fitness enthusiast, Teri spends quite a bit of money on her workout wardrobe. To her delight, she realized that for a low fixed monthly price, she could receive athletic gear made of high-quality materials. Teri noted that rival athletic apparel brands charge the same price for one piece of apparel.



Reverse Showroom Stores


Since the online launch of Fabletics, Hudson and her team have gradually been opening up brick-and-mortar stores around the country. While most physical stores are closing because of the convenience of online retail, Hudson developed a unique strategy in order to make these stores profitable. Known as the reverse showroom, Hudson uses physical Fabletics stores to drive more customers to the brand’s website.


When customers visit a Fabletics store, they are encouraged by employees to sign up as a VIP member online. The store also allows potential customers who are on the fence about signing up to see and feel the apparel items in person before committing to the monthly fee. As of now, about one quarter of customers who walk into a Fabletics store end up becoming members.


Thanks to Hudson’s entrepreneurial fearlessness, she has turned her athletic apparel brand into a clothing empire. Currently, Fabletics earns more revenue than Amazon’s athletic apparel department. Hudson is planning to launch several more stores across the world over the next several years.


Check out the Fabletics website and take the lifestyle quiz to join the VIP membership program and receive a brand new workout outfit in the mail each month.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Why Fabletics Is Taking The Fashion Industry From Amazon

Fashion is a very interesting industry. It is one hard industry to navigate. People who try to be in style often find that they spend a lot of money. However, a lot of fashion retailers have similar struggles. This is especially the case for fashion retailers that house different brands of clothing. There is one company that has taken over the fashion industry lately. This company is called Amazon. The company is in control of 20% of the fashion industry. However, there is a newcomer that is quickly rising in popularity. This fashion company is getting ready to take the fashion industry from Amazon. The name of the brand is Fabletics.


Given the rapidly growing popularity of Fabletics, one must wonder what it is doing that other retailers aren’t. For one thing, the company only carries its own products. This allows it to house some truly unique items. However, one major factor at play is the part of the industry that the company is taking on. The fashion retailer is taking on the athletic industry. One thing that the creative team behind this online subscription fashion retailer has noticed is that there is a limit to the types of products that are offered in the athletic section. This retailer has decided to take on this limit by adding some unique styles for women to enjoy.


Another thing that Fabletics does is use a method that is known as “reverse showrooming”. This is where the company focuses on building a relationship with the customer so that they will be more willing to buy their products. While the products are very high in quality and stylish, customers are looking for companies that are willing to treat them with value. This technique increases the conversion rate of these visits. Therefore, the company is experiencing a lot of successes and is constantly expanding to new markets.


One other factor that the company has going for it is celebrity backing. Kate Hudson is one of the founders of this company. She is one of those that have noticed such a gap in the athletic clothing industry. Therefore, she has worked with Adam Goldenberg and Don Ressler in order to bring forth not only a new company, but also a new style that people could enjoy. Fabletics has been so successful that it has expanded to open physical locations. The company also has a line for men and plus sized women.