Fabletics as the trendsetters in the centric marketing approach

There is no single person in this world who does not like looking good. What else can be better than stepping out in a nice outfit irrespective of one’s size minus the fear of being judged?

With so many people becoming entrepreneurs nowadays, technology is taking every market with storm given people rely on online for a lot of things. For one to succeed with an online business, the power of the crowd is very essential. The whole concept is projected as review centric marketing approach.

The approach is what will let the business owners know what consumers feel about their products and if there are concerns about what might be wrong, the knowledge is helpful. This is because from the feedback, one becomes better and gets a clear picture of what is going on. Clever people with savvy brands are capitalizing on this concept and it is really working. Kate Hudson, the co-founder of Fabletics knows this and that is why Fabletics is a pacesetter in the market.

Since the launch of Fabletics back in 2013, it has tremendously improved to about $235 million in revenue with more than a million active members who are paying. The success of Fabletics is attributed to the ability of the company embracing the crowd reviews. What this approach does is that it does not only enhance profits but also improve customer retention rate and their loyalty. Also, the customer is considered in the sense that he or she trusts more in the product as they get to see what others have already seen.

Fabletics are women sportswear. They are made in different styles and no matter the shape or size, there is everything for everyone. For the company founders, their main agenda is to make women feel comfortable in their skin. Back in 2103 when Don Ressler and Adam Goldenberg, the creators of Techstyle Fashion Group wanted to begin working on an athleisure brand, Kate Hudson came to mind. Three qualities made her perfect; approachable, not too serious and very active. She made her transition from ‘Almost famous’ to Fabletics and got pretty involved in the business from day one. She is one person that has helped take Fabletics to the place it is now. Many at times celebrities endorse products but in the real sense don’t use them. For Kate, it is different, one would find her and her kids dressed in Fabletics wear because she believes in them. There have been challenges but she has really worked on Fabletics especially, the customer service.

The athleisure brand holds a lot of success in future. Although the market may seem crowded, their future is promising. Currently, hey own 22 retail stores but plan on adding more in the following three years. Yes, there are so many sportswear outside there but Fabletics is unique. This is because, it considers the needs of everyone and most importantly, appreciate their consumer’s reviews. This means that they value their clients. To get oneself an athleisure brand, it is very simple. Simply go to the Fabletics website, answer the Lifestyle quiz and you are good to go.

How Kate Hudson’s Fabletics Is Outselling Amazon

With her risky moves and entrepreneurial tenacity, Hollywood star Kate Hudson has managed to turn her subscription service-based athletic apparel company into a fashion empire worth several million dollars. Today, Fabletics is seeing more and more success thanks to the company’s innovative take on brick-and-mortar stores.

 

 

The Fabletics Model

 

Many workout enthusiasts visit the Fabletics website because of Hudson’s functional yet stylish take on athletic clothing. The website is stocked with an endless amount of sports bras and leggings in varying patterns, colors and styles. Additionally, the website sells comfortable yet extremely fashionable knit dresses, purses and jackets. The items found on the Fabletics website are known for being affordable while being capable of withstanding intense workouts.

 

Like all online stores, customers can simply purchase items by adding them to an online shopping cart. Sooner or later, however, most Fabletics customers join the VIP membership program. This program acts as a subscription service, allowing customers the convenience of letting the brand pick out clothing for them.

 

As a VIP member, customers pay $49.95 each month to receive a complete athletic outfit in the mail on a monthly basis. Fabletics selects the clothing items for the VIP member based on a survey called a “lifestyle quiz” that they fill out upon signing up.

 

 

What VIP Members Have to Say About Fabletics

 

When Teri Hutcheon, owner of the popular blog A Foodie Stays Fit, signed up to join the VIP membership program, she was excited about the value. As a fitness enthusiast, Teri spends quite a bit of money on her workout wardrobe. To her delight, she realized that for a low fixed monthly price, she could receive athletic gear made of high-quality materials. Teri noted that rival athletic apparel brands charge the same price for one piece of apparel.

 

 

Reverse Showroom Stores

 

Since the online launch of Fabletics, Hudson and her team have gradually been opening up brick-and-mortar stores around the country. While most physical stores are closing because of the convenience of online retail, Hudson developed a unique strategy in order to make these stores profitable. Known as the reverse showroom, Hudson uses physical Fabletics stores to drive more customers to the brand’s website.

 

When customers visit a Fabletics store, they are encouraged by employees to sign up as a VIP member online. The store also allows potential customers who are on the fence about signing up to see and feel the apparel items in person before committing to the monthly fee. As of now, about one quarter of customers who walk into a Fabletics store end up becoming members.

 

Thanks to Hudson’s entrepreneurial fearlessness, she has turned her athletic apparel brand into a clothing empire. Currently, Fabletics earns more revenue than Amazon’s athletic apparel department. Hudson is planning to launch several more stores across the world over the next several years.

 

Check out the Fabletics website and take the lifestyle quiz to join the VIP membership program and receive a brand new workout outfit in the mail each month.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Why Fabletics Is Taking The Fashion Industry From Amazon

Fashion is a very interesting industry. It is one hard industry to navigate. People who try to be in style often find that they spend a lot of money. However, a lot of fashion retailers have similar struggles. This is especially the case for fashion retailers that house different brands of clothing. There is one company that has taken over the fashion industry lately. This company is called Amazon. The company is in control of 20% of the fashion industry. However, there is a newcomer that is quickly rising in popularity. This fashion company is getting ready to take the fashion industry from Amazon. The name of the brand is Fabletics.

 

Given the rapidly growing popularity of Fabletics, one must wonder what it is doing that other retailers aren’t. For one thing, the company only carries its own products. This allows it to house some truly unique items. However, one major factor at play is the part of the industry that the company is taking on. The fashion retailer is taking on the athletic industry. One thing that the creative team behind this online subscription fashion retailer has noticed is that there is a limit to the types of products that are offered in the athletic section. This retailer has decided to take on this limit by adding some unique styles for women to enjoy.

 

Another thing that Fabletics does is use a method that is known as “reverse showrooming”. This is where the company focuses on building a relationship with the customer so that they will be more willing to buy their products. While the products are very high in quality and stylish, customers are looking for companies that are willing to treat them with value. This technique increases the conversion rate of these visits. Therefore, the company is experiencing a lot of successes and is constantly expanding to new markets.

 

One other factor that the company has going for it is celebrity backing. Kate Hudson is one of the founders of this company. She is one of those that have noticed such a gap in the athletic clothing industry. Therefore, she has worked with Adam Goldenberg and Don Ressler in order to bring forth not only a new company, but also a new style that people could enjoy. Fabletics has been so successful that it has expanded to open physical locations. The company also has a line for men and plus sized women.