There is no single person in this world who does not like looking good. What else can be better than stepping out in a nice outfit irrespective of one’s size minus the fear of being judged?
With so many people becoming entrepreneurs nowadays, technology is taking every market with storm given people rely on online for a lot of things. For one to succeed with an online business, the power of the crowd is very essential. The whole concept is projected as review centric marketing approach.
The approach is what will let the business owners know what consumers feel about their products and if there are concerns about what might be wrong, the knowledge is helpful. This is because from the feedback, one becomes better and gets a clear picture of what is going on. Clever people with savvy brands are capitalizing on this concept and it is really working. Kate Hudson, the co-founder of Fabletics knows this and that is why Fabletics is a pacesetter in the market.
Since the launch of Fabletics back in 2013, it has tremendously improved to about $235 million in revenue with more than a million active members who are paying. The success of Fabletics is attributed to the ability of the company embracing the crowd reviews. What this approach does is that it does not only enhance profits but also improve customer retention rate and their loyalty. Also, the customer is considered in the sense that he or she trusts more in the product as they get to see what others have already seen.
Fabletics are women sportswear. They are made in different styles and no matter the shape or size, there is everything for everyone. For the company founders, their main agenda is to make women feel comfortable in their skin. Back in 2103 when Don Ressler and Adam Goldenberg, the creators of Techstyle Fashion Group wanted to begin working on an athleisure brand, Kate Hudson came to mind. Three qualities made her perfect; approachable, not too serious and very active. She made her transition from ‘Almost famous’ to Fabletics and got pretty involved in the business from day one. She is one person that has helped take Fabletics to the place it is now. Many at times celebrities endorse products but in the real sense don’t use them. For Kate, it is different, one would find her and her kids dressed in Fabletics wear because she believes in them. There have been challenges but she has really worked on Fabletics especially, the customer service.
The athleisure brand holds a lot of success in future. Although the market may seem crowded, their future is promising. Currently, hey own 22 retail stores but plan on adding more in the following three years. Yes, there are so many sportswear outside there but Fabletics is unique. This is because, it considers the needs of everyone and most importantly, appreciate their consumer’s reviews. This means that they value their clients. To get oneself an athleisure brand, it is very simple. Simply go to the Fabletics website, answer the Lifestyle quiz and you are good to go.