Doe Deere: The Queen of Unicorns on Her Journey, Lime Crime, and More

In an interview with Guest of a Guest, Doe Deere, or as she’s also known, the Queen of Unicorns, talks about growing up, meeting her husband, and how she came to found her successful cosmetics brand, Lime Crime.

Doe was born in Russia where she lived until the age of 17, at which point she moved to New York City in 1998. Originally, she pursued dreams of making it as a musician. She would meet her future husband during this time as they played in a band together.

Being a musician would also help lay the groundwork for her future career as a cosmetic creator. Working in music helped Deere learn marketing skills among other things – but it wasn’t her first entrepreneurial endeavor. Her first business? Selling temporary tattoos at the age of 13 in Russia.

Doe also attended the Fashion Institute of Technology in New York and majored in fashion design, skills that she says go hand-in-hand with hair and makeup.

So how exactly did the multi-talented Queen of Unicorns become a successful cosmetic brand? It started in 2008 when finding a range of bright colors to match her bright clothes (she was sewing and selling clothing on eBay at the time) was essentially impossible. So she simply started making them herself.

The official launch of Lime Crime came in 2009 with their line of Unicorn Lipsticks. This would kick-start the brand into popularity.

“I was so surprised to see just how many girls gravitated towards the same. So the company was profitable for that reason,” said Deere in her interview about the success of Lime Crime.

And successful it has been. The brand has almost two-and-a-half million followers on Instagram.

Doe also spends her time encouraging and building up other aspiring female entrepreneurs. Her best advice for achieving your dreams? “Follow your heart”. According to Deere, the best recipe for success is simply that – find what you love and explore those avenues. Being true to yourself is the best path to achieving your dreams.

Being true to yourself is also a big part of what makeup means to her. Makeup, as well as fashion, give her the freedom to express herself, something that she does unabashedly and very successfully.

To find out more about Doe Deere and her path to Lime Crime, read Guest of a Guest’s interview here. Or follow Doe Deere on Instagram.

Doe Deere: Lime Crime Cosmetics Founder And An Inspiration To Women

Doe Deere, the founder of Lime Crime cosmetics, was recently named one of Self Made magazine’s Top Inspiring Women Entrepreneurs. Soon afterwards she sat down with Galore magazine to discuss the building of her company, her love for her fans and unicorns and what it means to her to be thought of as an inspiration to female entrepreneurs. The always effervescent Deere explained that the keys to success for women is not being afraid to take the chance to start their own business and not being afraid to color outside the lines. Deere’s career certainly exemplifies those keys. When she started Lime Crime cosmetics she knew nothing about creating make-up or running a cosmetics company.

What helped Deere to do well was the love for color and make-up that she had since she was a pre-teen. She talked about how all the fun she had playing with make-up with her friends helped to pique her interest in cosmetics and explained that she always wanted to be an independent businesswoman. Her ability to identify her strengths and her willingness to put in the work to gain the necessary skills also set her apart. But the opportunity to work to make her dream a reality is available to women and girls all over the world. And now she has given them another role model.

The internet has now made it possible for many more women to pursue their dream of business ownership. Doe Deere is the perfect example of that. She did not let the fact she couldn’t afford to open a shop to sell her cosmetics stand in her way. Instead she drew on her understanding of internet marketing and used it to reach out to people in the far flung corners of the world. And even when internet trolls tried to rain on her parade Deere has persevered and continued to provide her growing customer base with some of the most brilliantly colored, innovative products on the market.

Doe Deere wasn’t born with a gold spoon in her mouth. The Russian immigrant and her family even lived in a homeless shelter in New York when she was a child. But that didn’t stop her from dreaming big. She saw herself being successful and was willing to do whatever it took to make it a reality. She studied at New York’s Fashion Institute of Technology to try to become a model and fashion designer. She learned how to play music and performed anywhere she could when she dreamed of a career in entertainment. But it was her willingness to share her make-up ideas with acquaintances that led to her success.

While trying to find make-up to draw attention to herself on stage, Doe Deere learned to produce her own make-up. When visitors to her online make-up tutorial liked her make-up and asked her to share it with them, she created Lime Crime cosmetics and has gone on the beautify the faces and build the confidence of untold numbers of women worldwide.