WEN Cleansing Conditioner – A New Approach to an Old Product

With the arrival of 2017 we are seeing more and more products and companies embracing the idea that simplified, natural products are a more sustainable way to care for skin, hair, and nails. Complicated beauty routines that utilize harmful chemicals are a thing of the past. Skincare companies have begun to recognize the need to create products that do not strip skin. Makeup companies have introduced products that work to enhance the appearance of skin rather than hide every single imperfection.

Hair care companies in particular are getting rid of harsh chemicals called sulfates in their products and instead replacing them with natural ingredients that clean the hair without stripping it of its natural oils. For years sulfates have been used to give hair that squeaky clean feeling, but using shampoos with sulfates will eventually strip the hair causing frizz, loss of color, and loss of shine. One company in particular has been at the forefront of changing the way we use shampoo and that is WEN by Chaz Dean.

Chaz Dean, a celebrity hairstylist based out of Hollywood, created WEN as an alternative to the harsh, sulfate filled shampoos that inundated the market. Chaz’s products utilize all natural ingredients such as glycerine, chamomile extract, wild cherry bark, and rosemary extract to create soft, shiny, voluminous hair without stripping it of its natural oils. The process of using WEN is different from normal shampoos, too.

Find WEN hair care on YouTube for the latest hair care tips and tricks.

WEN is a one stop shop, both cleansing and conditioning in one use unlike most shampoos and conditioners which utilize two different products, two sets of packaging, and a lot more time. The WEN hair care system follows a series of steps that ultimately allows the product to first cleanse and then condition the hair, saving time in the morning. Because the product is so gentle, it is also safe to use on color treated hair as well as hair that has undergone treatment such as a perm or a Brazilian blowout.

WEN users overall reported softer, more manageable, healthier hair and other hair care companies have noticed. New cleansing conditioning products are springing up left and right, but WEN hair care seems to be here to stay.

Click here to learn more about WEN by Chaz.