Bruce Bent II, A Name To Reckon With Innovative Short Term Asset Management

Bruce Bent II has earned quite a formidable reputation as somebody who is an authority on innovative short-term asset management. That apart, he has excellent insight into matters about cash related solutions for brokers, dealers, banks, qualified plan as well as retail markets.

He is known to have a keen vision and great entrepreneurial drive, which have resulted in the creation of some of the most heralded products emanating from the technological development of cash sweep and extended FDIC insured programs. Besides the owning of more than 60 patents, Bent II can claim the unique distinction of watching his inventions transform the FDIC insured cash management landscape into an over $1 trillion industry-no mean achievement that.

Another feather in Bent II’s cap is the fact that is his proven ability as a CEO who oversaw the incredible growth of The Reserve. The Reserve is a money market mutual fund and FDIC cash management business which he managed over a 17 year period, leading it to some great success. His finest hour came when he oversaw the organized and professional disposal of some of the subsidiaries and affiliates of the firm in the wake of the 2008 financial crisis.

Apart from being the Vice Chairman and President of the premium financial, services and technologies company Double Rock Corporation, he also works in the capacity of a senior executive in every one of the six subsidiaries of the enterprise. These include Access Control Advantage LLC who specialize in the retirement segment and Island Intellectual Property LLC, who are engaged in patent licensing in the financial services field. Both of these forms have earned a stellar reputation as innovators par excellence.

Before the financial crisis of 2008 impacted operations and stymied the growth of The Reserve, Bent II served as its highly successful president. At that time the firm had the enviable reputation of being the world’s largest privately held money institution and managed the number two money market fund in the world.

It is not surprising therefore that BentII  is frequently quoted in the world’s leading financial media publications.

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