Honey Birdette is an Australian company that is based in Brisbane. They are a luxury lingerie brand that has 55 stores in Australia. The company has plans to rapidly expand internationally. It already has three stores in the UK in London, Leeds, and Westfield. By the end of 2018 it plans to have an additional 40 stores in the country.
It is also the United States that Honey Birdette has its eyes on. The entrepreneur who founded the company, Eloise Monaghan, noted that in the last year US online sales had surged by 374%. Due to this, she has launched a US e-commerce site. This will help get products to customers faster, make handling returns easier, and allow the company to sell a wider variety of products in the US. They will also be featuring free shipping for any order over $50. Additionally, Honey Birdette is currently scouting locations to open retail stores in the US as well as in Europe.
As Honey Birdette’s brand is a premium label, the prices start at £35 for briefs and at £60 for bras. The idea for the company came to Eloise while drinking wine with a friend of hers. Neither could find lingerie and accessories such as sex toys that they considering sexy and provocative enough. It’s her goal to provide an additional layer of sensuality for her customers in their bedrooms. She founded the company in 2006 with the help of BBRC, an Australian private investment firm.
The retail stores Honey Birdette has are designed to be both sensual and playful. For example, they serve champagne to their customers while customers browse products that are both naughty and pretty. In addition to lingerie and bedroom toys, they sell things like massage candles and French perfumes.
For more information on Honey Birdette follow them on Facebook.