EOS Lip Balm’s developers’ candid interview

Reportedly, Fast Company did a one on one interview with the creators and founders of Evolution of Smooth, or EOS, last October. The company EOS has generated over $250 million within almost a decade. In fact it has even surpassed sales of Chapstick and Blistex, two companies which have been around for a lot longer.

In the interview, the creators reveal that the lip balm department hit a specific chord with them as a number one prime target for fast selling products on Wal-Mart and other stores. This conclusion was drawn up when they realized that most of the products on the market were not going to sell too well if they had concocted something from another category.

Evolution of Smooth currently sells well over 1 million of their products per week with a prediction of sales skyrocketing in the year 2020 with $2 billion revenue. Sanjiv Mehra, co founder and managing partner, tells Fast Company that not building a huge commotion around EOS was deliberate and a smart business strategy on their part. Mehra states that customers should take into consideration the type of foundation EOS lip balm is and what it represents.

Lip balm is generally treated as an all gender type of product, but oddly enough, the developers found that there was an overwhelming call for lip balms by women. In the studies they did, they found that women find tubes of lip balms to be too small for their handbags and they would easily lose them, or even find that the application of lip balm was unhygienic when the pots were introduced. One other thing they found in their study is that consumers do not find applying lip balm enjoyable what so ever. So in that instance, the Evolution of Smooth founders did what they could. Visit the company’s website at evolutionofsmooth.com.

Read the whole interview here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

References:

https://lipbalmcompany.com/products/eos-lip-balm

https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty

Bruce Bent II- Origin of the Money Market Mutual Fund

A money market fund refers to a mutual fund that is open-ended and saves in short period debts, for example, treasury bills and commercial papers. They are safer just like bank deposits, but they give higher end products. The money market funds are regulated in the US under the Investment Company Act of 1940. They are good at giving liquidity to financial intermediaries under Rule 2a-7 of the Act which is strict on the quality, maturity, and diversity of investments. This act shows that money fund are mostly achieved through buying the highest rated debt which becomes mature in less that 13 months.

They mostly maintain a Weighted Average Maturity(WAM) of 60 days which is the same as two months and not put more funds than 5% in any one except in cases of Government securities and re-buying agreement. It seeks to maintain a balanced value of 1dollar per share and funds can pay dividends to its investors.

The money market mutual fund works through other institutions which are mutual funds for individual investors. When a person puts money into a money market saving, they get interest just like in any saving account, but this one gives higher interests and allows three to six withdrawal per month. They also allow writing of checks three times every month and money is also not lost just like in banks because it is insured by NCUA which is a Federal agency.

Bruce Bent is a renowned businessman of American origin, born and raised in Great Neck New York. Bruce invested in the world’s first money market fund called Reserved Fund together with Brown in 1970. He met his business partner Brown and they created a company where Bent thought of the idea of having a mutual fund to be the way forward.

Bruce and Brown’s company was recognized at the American Museum of Financial History for the good impact it had made on the nation’s financial history. Bruce graduated from Aloysius school, went to work as a mail and carrier at the Great Neck Post Office, then worked as a marine before going to St Johns University where he graduated with a bachelor degree in Economics in 1961. His career commenced as a managing partner at LF Rothschild and Company Inc.

For more information follow Bruce bent II on Twitter.

Beverly Hills Auto Group is the Place to go for Used BMWs

Beverly Hills Auto Group is one of the prime places to go for BMW’s, used or brand new. Beverly Hills Auto Group doesn’t make you spend hours with a pushy sales person. Buying a car at Beverly Hills Auto Group includes no hidden fees. The great thing about buying from Beverly Hills Auto Group is that even if you purchase a used car they still have a 5 star rating. They select everything that goes in the inventory so that you have the best options and prices, including BMW 650i navigation, BMW x5 35d sport/Navigation and BMW M3 Navigation. They have a huge room to showcase their inventory. Beverly Hills Auto Group was founded in 1969 and is located at 6107 Northern Blvd, Woodside, NY 11377.

Norman Pattiz Brings The Radio Back To Life With PodcastOne

Norman Pattiz is regarded as one of the most prominent members of the radio industry with the tremendous impact he has made on it with his radio network – Westwood One. Norman is one of the biggest names in the industry and has hosted numerous events like the Superbowl and the NFL on his radio stations. But with digitalization, the radio has seen a rapid decrease, with more and more people opting for digitized options. Norman Pattiz was not ready to give up on the empire that he built and therefore wanted to find a way to incorporate the radio in a more digitalized medium. He, therefore, came up with the idea of starting up a podcast network which gave his listeners a chance to experience the old radio on a more digital level and in a modern fashion.

 

Norman soon established PodcastOne, as a brilliant solution to bringing back the radio. The network was one which he formed alongside his longtime friend and business partner. The system works in collaboration with numerous artists from the mainstream industry, to give listeners a wide range of shows to choose from. Working with big celebrities like Chris Jericho, Norman Pattiz gave his listeners a new alternative that can be listened to on a digital medium.

 

But with the various podcast networks out there, it becomes difficult for a company to establish themselves and make profits. He, therefore, decided to make PodcastOne a company that is advertising-driven, giving marketers a place where they can sell their products. But that wasn’t all that Norman Pattiz did to make his business more advertising was driven. He even teamed up with Edison Research to conduct a market analysis of the products that were being marketed on the podcast network. The research tested out the efficiency of the ads that were being aired and noted which ones were having a bigger impact on the audience. This gave Norman Pattiz a selling point, which he can use to get more advertisers and they now know the impact their ads can potentially have on the people listening to the podcast network.

 

One thing that separates regular podcasts from the radio is the fact that the radio was also a news medium, where people could get updates on the happenings in their area. For this purpose, and to make the experience more immersive, Norman Pattiz brought in the Associated Press to give the listeners timely updates.

Learn more:

http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417371/Norman_Pattiz

http://www.bloomberg.com/research/stocks/private/person.asp?personId=313830&privcapId=308417164

 

Australian Company Honey Birdette Rapidly Expands Internationally

Honey Birdette is an Australian company that is based in Brisbane. They are a luxury lingerie brand that has 55 stores in Australia. The company has plans to rapidly expand internationally. It already has three stores in the UK in London, Leeds, and Westfield. By the end of 2018 it plans to have an additional 40 stores in the country.
It is also the United States that Honey Birdette has its eyes on. The entrepreneur who founded the company, Eloise Monaghan, noted that in the last year US online sales had surged by 374%. Due to this, she has launched a US e-commerce site. This will help get products to customers faster, make handling returns easier, and allow the company to sell a wider variety of products in the US. They will also be featuring free shipping for any order over $50. Additionally, Honey Birdette is currently scouting locations to open retail stores in the US as well as in Europe.
As Honey Birdette’s brand is a premium label, the prices start at £35 for briefs and at £60 for bras. The idea for the company came to Eloise while drinking wine with a friend of hers. Neither could find lingerie and accessories such as sex toys that they considering sexy and provocative enough. It’s her goal to provide an additional layer of sensuality for her customers in their bedrooms. She founded the company in 2006 with the help of BBRC, an Australian private investment firm.
The retail stores Honey Birdette has are designed to be both sensual and playful. For example, they serve champagne to their customers while customers browse products that are both naughty and pretty. In addition to lingerie and bedroom toys, they sell things like massage candles and French perfumes.

For more information on Honey Birdette follow them on Facebook.

A Lifetime Of Investment Help

Paul Mampilly is one of leading investing minds in the world today. He recently won a prestigious award for his life’s work in the field. There are a lot of people who are excited about the work he is doing in this area.

Not only that, but Paul wants to help people who are ready to help themselves with their finances. One of the things that he likes to focus on is the fact that he is working hard to provide for the lives of other people. Not only that, but he is working on revamping his business practices to better serve the needs of people in his area. Mampilly is ready to try and help people in whatever way that he can with their investing.

Read more on Bloomberg.

Investing Basics
When it comes to investing, a lot of people struggle to figure out a plan that will work for them over the long term. This is one of the most important things for people to remember about the process. There are going to be times when it is hard to save as much money as you would like to. However, you need to stick with the plan that got you to where you are today. Even if the market takes a quick dip in value, stay consistent in what you are doing. No matter what you are working on, the real results in life come to people who are ready and willing to work hard for what they have. This is something that a lot of people are not prepared for.

Paul Mampilly
From the time he started in the industry, Paul Mampilly has been there for people who want to help themselves financially. Over the years, he has proven to truly care about the lives of people that he works with and their dreams.

Learn more about Paul Mampilly at https://ezinearticles.com/expert/Paul_Mampilly/2255814