What helped Deere to do well was the love for color and make-up that she had since she was a pre-teen. She talked about how all the fun she had playing with make-up with her friends helped to pique her interest in cosmetics and explained that she always wanted to be an independent businesswoman. Her ability to identify her strengths and her willingness to put in the work to gain the necessary skills also set her apart. But the opportunity to work to make her dream a reality is available to women and girls all over the world. And now she has given them another role model.
The internet has now made it possible for many more women to pursue their dream of business ownership. Doe Deere is the perfect example of that. She did not let the fact she couldn’t afford to open a shop to sell her cosmetics stand in her way. Instead she drew on her understanding of internet marketing and used it to reach out to people in the far flung corners of the world. And even when internet trolls tried to rain on her parade Deere has persevered and continued to provide her growing customer base with some of the most brilliantly colored, innovative products on the market.
Doe Deere wasn’t born with a gold spoon in her mouth. The Russian immigrant and her family even lived in a homeless shelter in New York when she was a child. But that didn’t stop her from dreaming big. She saw herself being successful and was willing to do whatever it took to make it a reality. She studied at New York’s Fashion Institute of Technology to try to become a model and fashion designer. She learned how to play music and performed anywhere she could when she dreamed of a career in entertainment. But it was her willingness to share her make-up ideas with acquaintances that led to her success.
While trying to find make-up to draw attention to herself on stage, Doe Deere learned to produce her own make-up. When visitors to her online make-up tutorial liked her make-up and asked her to share it with them, she created Lime Crime cosmetics and has gone on the beautify the faces and build the confidence of untold numbers of women worldwide.