EOS Lip Balm’s developers’ candid interview

Reportedly, Fast Company did a one on one interview with the creators and founders of Evolution of Smooth, or EOS, last October. The company EOS has generated over $250 million within almost a decade. In fact it has even surpassed sales of Chapstick and Blistex, two companies which have been around for a lot longer.

In the interview, the creators reveal that the lip balm department hit a specific chord with them as a number one prime target for fast selling products on Wal-Mart and other stores. This conclusion was drawn up when they realized that most of the products on the market were not going to sell too well if they had concocted something from another category.

Evolution of Smooth currently sells well over 1 million of their products per week with a prediction of sales skyrocketing in the year 2020 with $2 billion revenue. Sanjiv Mehra, co founder and managing partner, tells Fast Company that not building a huge commotion around EOS was deliberate and a smart business strategy on their part. Mehra states that customers should take into consideration the type of foundation EOS lip balm is and what it represents.

Lip balm is generally treated as an all gender type of product, but oddly enough, the developers found that there was an overwhelming call for lip balms by women. In the studies they did, they found that women find tubes of lip balms to be too small for their handbags and they would easily lose them, or even find that the application of lip balm was unhygienic when the pots were introduced. One other thing they found in their study is that consumers do not find applying lip balm enjoyable what so ever. So in that instance, the Evolution of Smooth founders did what they could. Visit the company’s website at evolutionofsmooth.com.

Read the whole interview here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick




Bruce Bent II- Origin of the Money Market Mutual Fund

A money market fund refers to a mutual fund that is open-ended and saves in short period debts, for example, treasury bills and commercial papers. They are safer just like bank deposits, but they give higher end products. The money market funds are regulated in the US under the Investment Company Act of 1940. They are good at giving liquidity to financial intermediaries under Rule 2a-7 of the Act which is strict on the quality, maturity, and diversity of investments. This act shows that money fund are mostly achieved through buying the highest rated debt which becomes mature in less that 13 months.

They mostly maintain a Weighted Average Maturity(WAM) of 60 days which is the same as two months and not put more funds than 5% in any one except in cases of Government securities and re-buying agreement. It seeks to maintain a balanced value of 1dollar per share and funds can pay dividends to its investors.

The money market mutual fund works through other institutions which are mutual funds for individual investors. When a person puts money into a money market saving, they get interest just like in any saving account, but this one gives higher interests and allows three to six withdrawal per month. They also allow writing of checks three times every month and money is also not lost just like in banks because it is insured by NCUA which is a Federal agency.

Bruce Bent is a renowned businessman of American origin, born and raised in Great Neck New York. Bruce invested in the world’s first money market fund called Reserved Fund together with Brown in 1970. He met his business partner Brown and they created a company where Bent thought of the idea of having a mutual fund to be the way forward.

Bruce and Brown’s company was recognized at the American Museum of Financial History for the good impact it had made on the nation’s financial history. Bruce graduated from Aloysius school, went to work as a mail and carrier at the Great Neck Post Office, then worked as a marine before going to St Johns University where he graduated with a bachelor degree in Economics in 1961. His career commenced as a managing partner at LF Rothschild and Company Inc.

For more information follow Bruce bent II on Twitter.

Beverly Hills Auto Group is the Place to go for Used BMWs

Beverly Hills Auto Group is one of the prime places to go for BMW’s, used or brand new. Beverly Hills Auto Group doesn’t make you spend hours with a pushy sales person. Buying a car at Beverly Hills Auto Group includes no hidden fees. The great thing about buying from Beverly Hills Auto Group is that even if you purchase a used car they still have a 5 star rating. They select everything that goes in the inventory so that you have the best options and prices, including BMW 650i navigation, BMW x5 35d sport/Navigation and BMW M3 Navigation. They have a huge room to showcase their inventory. Beverly Hills Auto Group was founded in 1969 and is located at 6107 Northern Blvd, Woodside, NY 11377.

Norman Pattiz Brings The Radio Back To Life With PodcastOne

Norman Pattiz is regarded as one of the most prominent members of the radio industry with the tremendous impact he has made on it with his radio network – Westwood One. Norman is one of the biggest names in the industry and has hosted numerous events like the Superbowl and the NFL on his radio stations. But with digitalization, the radio has seen a rapid decrease, with more and more people opting for digitized options. Norman Pattiz was not ready to give up on the empire that he built and therefore wanted to find a way to incorporate the radio in a more digitalized medium. He, therefore, came up with the idea of starting up a podcast network which gave his listeners a chance to experience the old radio on a more digital level and in a modern fashion.


Norman soon established PodcastOne, as a brilliant solution to bringing back the radio. The network was one which he formed alongside his longtime friend and business partner. The system works in collaboration with numerous artists from the mainstream industry, to give listeners a wide range of shows to choose from. Working with big celebrities like Chris Jericho, Norman Pattiz gave his listeners a new alternative that can be listened to on a digital medium.


But with the various podcast networks out there, it becomes difficult for a company to establish themselves and make profits. He, therefore, decided to make PodcastOne a company that is advertising-driven, giving marketers a place where they can sell their products. But that wasn’t all that Norman Pattiz did to make his business more advertising was driven. He even teamed up with Edison Research to conduct a market analysis of the products that were being marketed on the podcast network. The research tested out the efficiency of the ads that were being aired and noted which ones were having a bigger impact on the audience. This gave Norman Pattiz a selling point, which he can use to get more advertisers and they now know the impact their ads can potentially have on the people listening to the podcast network.


One thing that separates regular podcasts from the radio is the fact that the radio was also a news medium, where people could get updates on the happenings in their area. For this purpose, and to make the experience more immersive, Norman Pattiz brought in the Associated Press to give the listeners timely updates.

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Australian Company Honey Birdette Rapidly Expands Internationally

Honey Birdette is an Australian company that is based in Brisbane. They are a luxury lingerie brand that has 55 stores in Australia. The company has plans to rapidly expand internationally. It already has three stores in the UK in London, Leeds, and Westfield. By the end of 2018 it plans to have an additional 40 stores in the country.
It is also the United States that Honey Birdette has its eyes on. The entrepreneur who founded the company, Eloise Monaghan, noted that in the last year US online sales had surged by 374%. Due to this, she has launched a US e-commerce site. This will help get products to customers faster, make handling returns easier, and allow the company to sell a wider variety of products in the US. They will also be featuring free shipping for any order over $50. Additionally, Honey Birdette is currently scouting locations to open retail stores in the US as well as in Europe.
As Honey Birdette’s brand is a premium label, the prices start at £35 for briefs and at £60 for bras. The idea for the company came to Eloise while drinking wine with a friend of hers. Neither could find lingerie and accessories such as sex toys that they considering sexy and provocative enough. It’s her goal to provide an additional layer of sensuality for her customers in their bedrooms. She founded the company in 2006 with the help of BBRC, an Australian private investment firm.
The retail stores Honey Birdette has are designed to be both sensual and playful. For example, they serve champagne to their customers while customers browse products that are both naughty and pretty. In addition to lingerie and bedroom toys, they sell things like massage candles and French perfumes.

For more information on Honey Birdette follow them on Facebook.

A Lifetime Of Investment Help

Paul Mampilly is one of leading investing minds in the world today. He recently won a prestigious award for his life’s work in the field. There are a lot of people who are excited about the work he is doing in this area.

Not only that, but Paul wants to help people who are ready to help themselves with their finances. One of the things that he likes to focus on is the fact that he is working hard to provide for the lives of other people. Not only that, but he is working on revamping his business practices to better serve the needs of people in his area. Mampilly is ready to try and help people in whatever way that he can with their investing.

Read more on Bloomberg.

Investing Basics
When it comes to investing, a lot of people struggle to figure out a plan that will work for them over the long term. This is one of the most important things for people to remember about the process. There are going to be times when it is hard to save as much money as you would like to. However, you need to stick with the plan that got you to where you are today. Even if the market takes a quick dip in value, stay consistent in what you are doing. No matter what you are working on, the real results in life come to people who are ready and willing to work hard for what they have. This is something that a lot of people are not prepared for.

Paul Mampilly
From the time he started in the industry, Paul Mampilly has been there for people who want to help themselves financially. Over the years, he has proven to truly care about the lives of people that he works with and their dreams.

Learn more about Paul Mampilly at https://ezinearticles.com/expert/Paul_Mampilly/2255814

Omar Boraie Real Estate

Commercial real estate development is a huge area of opportunity for many people in the industry. Over the years, a lot of people have started to take things to the next level in this area. Omar Boraie is passionate about the area in which he works, and he is working diligently to help people in this area with their life and career. Over the years, he has started to invest in a lot of different areas where he sees opportunity in the future, http://magazine.rutgers.edu/insights/seeing-the-future. There are a lot of people who are excited about the changes that he has made in these areas over the years, and he wants to continue that in the coming years.

Omar Boraie

From the time that he started in business, Omar Boraie has wanted to help others. He is not one of those people who is always looking for ways to make a dollar on a deal where someone else loses. Rather, he is always looking for solutions that help everyone involved in the transaction. With all of the changes that have taken place in the economy over the years, he is excited for the future in a variety of areas. Now is the time to start investing in areas that will drive growth and value in the future. Real estate development in the commercial arena can help drive positive economic change and growth over the years. Omar Boraie is excited about all of the things that are starting to change in his life and career. View his full bio on crunchbase.com.

Future Plans

In the coming years, Omar Boraie said on Patch.com that he wants to start investing in order to help other people get to the next level in life. There are many people who are excited about all of the changes that are starting to take place in the industry. Omar Boraie knows areas in which he can expand his business reach, and he wants to help people in the process of this change as well. Now is the time to start building wealth at a high level in the future.

How Kate Hudson’s Fabletics Is Outselling Amazon

With her risky moves and entrepreneurial tenacity, Hollywood star Kate Hudson has managed to turn her subscription service-based athletic apparel company into a fashion empire worth several million dollars. Today, Fabletics is seeing more and more success thanks to the company’s innovative take on brick-and-mortar stores.



The Fabletics Model


Many workout enthusiasts visit the Fabletics website because of Hudson’s functional yet stylish take on athletic clothing. The website is stocked with an endless amount of sports bras and leggings in varying patterns, colors and styles. Additionally, the website sells comfortable yet extremely fashionable knit dresses, purses and jackets. The items found on the Fabletics website are known for being affordable while being capable of withstanding intense workouts.


Like all online stores, customers can simply purchase items by adding them to an online shopping cart. Sooner or later, however, most Fabletics customers join the VIP membership program. This program acts as a subscription service, allowing customers the convenience of letting the brand pick out clothing for them.


As a VIP member, customers pay $49.95 each month to receive a complete athletic outfit in the mail on a monthly basis. Fabletics selects the clothing items for the VIP member based on a survey called a “lifestyle quiz” that they fill out upon signing up.



What VIP Members Have to Say About Fabletics


When Teri Hutcheon, owner of the popular blog A Foodie Stays Fit, signed up to join the VIP membership program, she was excited about the value. As a fitness enthusiast, Teri spends quite a bit of money on her workout wardrobe. To her delight, she realized that for a low fixed monthly price, she could receive athletic gear made of high-quality materials. Teri noted that rival athletic apparel brands charge the same price for one piece of apparel.



Reverse Showroom Stores


Since the online launch of Fabletics, Hudson and her team have gradually been opening up brick-and-mortar stores around the country. While most physical stores are closing because of the convenience of online retail, Hudson developed a unique strategy in order to make these stores profitable. Known as the reverse showroom, Hudson uses physical Fabletics stores to drive more customers to the brand’s website.


When customers visit a Fabletics store, they are encouraged by employees to sign up as a VIP member online. The store also allows potential customers who are on the fence about signing up to see and feel the apparel items in person before committing to the monthly fee. As of now, about one quarter of customers who walk into a Fabletics store end up becoming members.


Thanks to Hudson’s entrepreneurial fearlessness, she has turned her athletic apparel brand into a clothing empire. Currently, Fabletics earns more revenue than Amazon’s athletic apparel department. Hudson is planning to launch several more stores across the world over the next several years.


Check out the Fabletics website and take the lifestyle quiz to join the VIP membership program and receive a brand new workout outfit in the mail each month.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Waiakea Water Is The Finest Hawaiian Brand

There are many brands of water in the world today, and each one is bottled from a special place that was chosen for its flavor or significance.

Waiakea water has been chosen for its flavor and the magnificent springs that they use. This article explains how a young man started Waiakea, how it has been growing and how it pleases customers. Anyone who wishes to try a new brand of bottled water will find it quite fun to try Waiakea water.

#1: The Hawaiian Heritage

Hawaii has a long heritage that is a part of the Waiakea name, and it is a place where everyone is allowed to see the lovely springs that are used. Their water has come from a place of purity, and the founder of the company wishes to ensure the heritage is honored as much as possible.

#2: Rapid Growth

The company has seen rapid growth, and it is multiplying every day using the business plan that ensures the company is honoring Hawaii. People around the world respect that, and it is quite important that everyone who wishes to find a better bottle of water is shopping for it with help from the Waiakea springs brand.

#3: The Water Tastes Great

According to Global News Wire, the water that is sold by Waiakea water is sold to everyone in a bottle that is lovely to look at, and it is a bottle that will preserve the flavor of the water long after it has been opened. Anyone who tries the brand for the first time will notice how nice it is to taste water that was made for the soul to be quenched when the bottle is opened. The bottles are beautiful to behold, and they will help anyone who wishes to be healthier every day.

The owner of a bottle of Waiakea water bottle of water will see a beautiful design, a lovely bottle of water and flavor that makes them feel healthier.

The simplest of all health changes that may be made is in drinking water every day, and the Waiakea brand ensures everyone who is drinking feels better after a few swigs.

Learn more about Waiakea water: http://www.grubstreet.com/2017/01/whats-the-best-bottled-water.html?mid=twitter_grubst

Adam Goldenberg Handles The Analytics Of Fashion

In every industry, there is the business aspect. While it is good for companies to provide a wide range of products, it is the products that sell the most that have the staying power. After all, businesses need money in order to continue to provide products. This is why each business that sells products look at the analytics of the company. They need to know what is selling and what is not so that they could offer more of the products. At the same time, they need to know what the customers are going to be looking at next. This is especially true with fashion. This is one of the reasons that fast fashion is selling so well.


Adam Goldenberg’s company, JustFab, is not fast fashion. It is focused on finding the styles that people love so that they can continue to sell and provide for customers. One of the most important aspects of business is knowing what sales and continuing to provide that for people. If the business owner tries to sell something that is not very popular, then he may wind up losing money. This is why it is important to make sure that the product is selling before continuing to offer it.


Adam Goldenberg is also good at making sure that his company is successful enough to expand. Among the expansions that he has brought forth with his company is Fabletics, which has even opened up a line for men. This is a sign that both Adam Goldenberg and Don Ressler has come up with something that is very popular. Fashion is something that is not going to go away. One of the best things to do is come up with something that is going to help people realize their own value.


Adam Goldenberg is someone who not only knows to provide unique products, but to also pay attention to what customers want. This is one of the reasons that JustFab is a very successful company in the fashion industry. People are able to enjoy some clothes that are well suited to their body types. As a result, they will also get to experience a lot of compliments from others.